Cadillac has always been synonymous with luxury, but the brand is taking it up a notch by making its way into the electric vehicle segment. The Cadillac Lyriq will be the first of six electric vehicles GM plans to release between 2022 and 2025. Promotion plans for the Lyriq will start off with a bang when it's showcased during a Super Bowl ad, followed by GM's Everybody In campaign, which features all the new electric vehicles.
Cadillac Lyriq Features
GM previously unveiled their groundbreaking battery architecture, which offers battery capacity from 50 kWh to 200 kWh. While 50 kWh is typical of most electric vehicles on the market, 200 kWh would be the first of its kind, even surpassing Tesla, with its biggest battery option being 100 kWh. The new technology is a groundbreaking win for GM and consumers, as the larger battery means more miles traveled. The Lyriq is expected to have a 300-mile range before needing a charge. Not only does the new architecture allow for higher-level battery capacity, but it also allows the company to manufacture electric vehicles at a more inexpensive rate. GM says this is due to the batteries using less rare metals than others currently in production.
The interior of the Lyriq is said to contain a 33-inch advanced LED display, which will include a touchscreen panel to navigate the information and entertainment center. The display has a high resolution said to rival most high definition televisions and can do software updates over the air. The concept vehicle showed four seats, both separated by a center console, but experts speculate a three-seat rear option will most likely be available. Touchscreens will be accessible for rear-seat passengers as well, and the interior is said to feel airy and spacious, a nod to GM's new modular platform. New noise-canceling technology makes for a quieter ride, while a 19 speaker sound system allows for crisp, quality sound if desired. Further, the Lyriq's exterior features the typical Cadillac grill, but with a more modern twist, a crystal-like emblem that easily becomes the main focal point. The low sloping roof showcases a sleek, contemporary look, and the added illumination features throughout the exterior but especially by the door handle, add to the upscale vibe.
Lyriq will be available in both rear or all-wheel drive and include driver-assist features like Cadillac's Super Cruise system, which is a semi-autonomous driving system. The vehicle will also feature standard auto emergency braking, lane assist with departure warning, and other driver safety aspects typical of Cadillac.
When Is the Lyriq Available?
With Lyriq starting off GM's electric vehicle rollout, the brand is doing all it can to drum up interest and let consumers know that not only does Cadillac do luxury, but the brand now does luxury-style electric vehicles. While Lyriq was supposed to enter production in late 2022, GM recently announced that it will actually be available during the first half of 2022.
The bump up in production was credited towards a speedy development process and cuts in prototyping. Lyriq will be made in the former Saturn vehicles Tennessee plant.
Price Point
While GM hasn't officially come out with a base price, $75,000 was the whisper when the vehicle was first featured. As recently as August, Cadillac President Steve Carlisle said the crossover, "will need to be priced similar to how the industry prices midsize lux SUVs today", and continued that the price "won't start with a seven and it won't start with a six."
Does that mean this luxury crossover electric vehicle will start in the $50,000 range? If so, that seems like a tremendous bargain for the sleek design and loaded features the vehicle carries. Such a price would also be lower than other electric SUVs on the market, allowing Cadillac to break into the industry and form a solid customer base.
Designed to Compete
Cadillac is releasing the Lyriq hoping to compete and even outperform Tesla. Because of its longer-lasting batteries and new architecture platform, the brand believes its technologies are superior to other electric vehicles currently on the road. They believe their vehicles will be profitable from the beginning of production and haven't even stopped their investment in the line during the coronavirus pandemic.
With more and more consumers looking to invest in electric vehicles, Cadillac believes its own line will hold up and perform well. With Tesla currently the leader in electric-powered vehicles, Cadillac is looking to break off a piece of their pie and form a loyal customer base themselves. In addition to Tesla, the Lyriq will also have stiff competition from Audi and Jaguar. However, if the price point starts in the $50,000 range, it will undercut other SUVs on the market and maybe the key to generating buzz for Cadillac's electric vehicle line.
The Push to the Future
Cadillac is paving the way for electric vehicles because it has always been GM's leading technology brand. New innovations were always implemented into Cadillacs and its fully loaded packages, complete with luxury styling, always made it successful. Now, with a push to launch several new electric vehicles by 2025, Cadillac is hoping to become a future big name in the industry.
Lyriq is the first new vehicle to debut and from there, two additional crossovers are set to join the market, currently named Optiq and Symboliq, the latter said to be the larger model featuring a third-row option. An electric version of the Escalade is said to be next, with a range of up to 400 miles expected. The final piece is the flagship sedan Celestiq, hand-built with the latest in high-end luxury and set to start at $200,000.
If you're in the market to purchase a Cadillac for sale or have questions regarding any of our vehicles, Sunset Cadillac of Sarasota can help. Give us a call at (941) 312-2807 or stop by and visit us at 2200 Bee Ridge Road Monday through Saturday. Our knowledgeable experts are here to help you drive off in the vehicle of your dreams.  
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