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July 04, 2019
From Science Fiction to Reality
 
Cadillac has always been a trailblazer in innovation. Cadillac became the first production car to feature an electronic self-starter, ignition, and lightning or its new car models that boasts a Bose Premium entertainment system that also supports Wireless Device Charger and a 4G LTE HotSPot. Cadillac is raising expectations for just what is expected of a car, left and right. Cadillac is no longer just a car brand; it is so much more than that. It is a company centered around innovation and technological ergonomics. Their latest innovation is no different: using virtual reality for car shopping. Sounds like something straight out of a science fiction movie, doesn’t it? But it isn’t! Cadillac is truly keeping its eyes on the future.
 
Come With Me, and You’ll Be In a World of Pure Macchination
 
But just how is Cadillac using Virtual Reality to make your time shopping for a vehicle not only more accessible and more efficient but much more interesting, as well? Well, it all very simple. Cadillac is using Virtual Reality Goggles to help introduce car models to customers. Every model of Cadillac is right before your eyes, regardless of what is and isn’t in stock. Users of this new Virtual Reality system have boasted about their satisfaction already! You can look around the vehicle, inside and out! You can kneel and see the details of the tires as if it genuinely in front of you. The possibilities of this technology are truly limitless! 
 
Limitless Possibilities: From Two Dimensions to Three
 
Say you want to see a Cadillac Escalade with a black exterior and a light leather interior, but the salesperson assisting you says they are no longer in stock. Try on the virtual reality goggles, and every model of Cadillac is at your fingerprints. You can see any variation of Cadillac you desire. The closest to this innovation before was bound to the two-dimensional realm: the process of online car shopping on a website. Now, you can see any car in three dimensions.
 
However, this software is so much more than just designing a car model to your heart’s content. Let’s say you’re debating a 2019 model and a model that hasn’t even been released yet. Maybe the Cadillac XT6’s three-row seating is too enticing to wait for. Perhaps the Ciel’s silhouette is too beautiful to be bound to your computer screen; maybe you need to see it in an entirely new dimension! 
 
 Interested in finding out more about your next Cadillac? Give us a call at (941) 312-2807 or visit our virtual showroom.
Categories: News